Fashion films, oh, fashion films. I've always had a love/hate relationship with them. And just for the purpose of this post, I am speaking of short videos rather than a 90 minute video. I mean, in one aspect you'd guess, for someone who loves fashion, what is there to hate about fashion films? It must be heaven, right? Just minutes of pure concentration of the clothes. In most, you get to the the fabrics up close, how it flows and drapes and looks when worn.
And don't get me wrong, I'm easily amused. But not with fashion films. I've always felt that most are too commercialised. Some, on the other hand, are fantastic. Nowness usually has a lot of good ones up. And Opening Ceremony. Especially Opening Ceremony. That might just need a another post on its own (Humberto and Carol, I love you!).
In all honesty, I think this Shakuhachi clip above feels a little Gareth Pugh wannabe. And I mean.. the walk, the wind, the weird electro sound, Pugh has been doing it for years.
ps. I have labeled this post 'Judged' because that's how I'm going to label posts where I feel like I'm letting out steam and word-vomitting onto a post in a sort of criticising way about all sorts of things. I live in a small town and has anger problems is rage-y, it's natural.