For a couple of weeks, I realised, I have been semi-bombarded by American Apparel's online promotion. AND I LOVE IT. Ever since the news that a group of Canadian investors have pumped their money into the company when it was on the verge of bankruptcy, AA is back and stronger than ever. Thank god I didn't have to start a SaveAmericanApparel.com (wait, that already exists).
Besides the point, this is my favourite brand/company of all time. I even applied for a job there while I was at Uni (but only went as far as an interview). This is a brand that I've always liked. I still remember not being able to bring myself to buy anything because I thought it was so overpriced which sometimes is still the case. Having said that I'm obsessed with their hosiery and accessories. I think their range of leather clutches are amazing and I would own it in every colour if I wasn't a fresh graduate trainee who is working for almost nothing. Ah, life. But hey, that doesn't mean I don't beg my dad to get me a Corduroy Circle Skirt every time he takes a business trip to Korea. That thing is amazing, I have it in black and now I want it in Martini Blue (go buy it here and thank me later).
The thing that strikes me about loving this brand is that I have allowed myself to be swallowed into their marketing. Not that that is a bad thing. Image is not everything but it's so pleasurable. Looking at an American Apparel ad usually evokes some sort of emotion - satisfaction, uneasiness, rage, you name it. And I like that about the brand. Personally, it makes me want to walk around town with a best friend who dresses just like me (in an ideal world that would translate to wearing American Apparel from head to toe). A friend who doesn't care if she bends over to fix a shoelace and reveal her Stretch Floral Lace Thong and probably would just giggle if someone was looking, an AA girl.
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